The team behind BayPA
BayPA is run entirely by volunteers who do this work alongside their day jobs because they believe in what this community offers.
Annika Schultz holds a Master of Arts in Organizational Behavior and Evaluation from Claremont Graduate University and a Bachelor of Applied Science in Psychology with a focus on Industrial/Organizational Psychology from the University of Minnesota Duluth.
Her professional work sits at the intersection of people research and employee listening, building survey strategies, amplifying employee voices, and helping organizations understand and act on workforce data. She has worked across tech, consulting, and retail, bringing both practitioner depth and cross-industry perspective to everything she does.
Annika has led BayPA since 2018, driven by a belief that people analytics professionals grow stronger when they learn and solve problems together. She oversees BayPA's strategic direction, partnerships, and community engagement while leading BayPA Signature, the organization's flagship quarterly events.
She also serves as an Advisory Board Member for the Society for People Analytics.
Shuang Yueh Pui has 10+ years of experience in People Analytics with a Ph.D. in Industrial-Organizational Psychology from Bowling Green State University.
She brings deep expertise in leveraging data and turning insights into actionable strategy, with a focus on creating more human-centered workplaces. Her experience spans areas such as assessments, listening, performance management, and talent management across asset management, tech, consulting, retail, and academia.
Shuang is currently involved in experience creation for the AI Collaboratory at the HR Strategy Forum. She enjoys mentoring early-career professionals through the Asians in I/O and the Society for People Analytics, and has served in the SIOP Training & Education Committee and the SIOP Small Grants program.
Morgan Taylor holds a Ph.D. in Industrial-Organizational Psychology from Portland State University.
Her professional work sits at the intersection of organizational development, people systems, and behavioral science with a focus on designing performance management tools, building people leader capability, and translating research into practical, human-centered programs. She has worked across tech and consulting, and currently serves as a Senior Organizational Development and People Systems Partner at Culture Amp.
Morgan joined BayPA driven by early-career development in people analytics with a focus on community where they can build skills and find mentors. She leads BayPA Rising, the organization's program designed for students and emerging practitioners entering the people analytics space.
Morgan is also actively involved in the Society for Industrial-Organizational Psychology (SIOP), regularly presenting at the annual conference and most recently serving on the SIOP Visibility Committee and the SIOP Salary Committee.
Want to get involved with the leadership team? We're always looking for volunteers.