For nearly a decade, BayPA has been the place where people analytics professionals in the Bay Area come together to learn, connect, and shape the field.
BayPA was founded in 2017 as a space for people analytics professionals in the Bay Area to connect with peers who understand the work. What started as a small gathering quickly grew into a community of practitioners across industries and experience levels.
In 2018, Annika Schultz and Ben Teusch assumed co-leadership, expanding the programming and growing the community. Mariah Norell joined the leadership team in 2023, and Shuang Yueh Pui in 2025, bringing new energy and expertise that shaped BayPA into the multi-program organization it is today.
In 2026, we evolved from BAPAM (Bay Area People Analytics Meetup) to BayPA, a name and structure that better reflects where we're headed. Same community. Deeper programming. Still free.
Today, BayPA is led by practitioners committed to keeping this community accessible, practitioner-driven, and useful for everyone working at the intersection of data and people in the Bay Area.
We connect people analytics professionals in the Bay Area to learn, grow, and solve challenges together.
Our values aren't aspirational. They're how we make decisions about what BayPA is and isn't.
BayPA is run entirely by volunteers who do this work alongside their day jobs because they believe in what this community offers.
Annika Schultz holds a Master of Arts in Organizational Behavior and Evaluation from Claremont Graduate University and a Bachelor of Applied Science in Psychology with a focus on Industrial/Organizational Psychology from the University of Minnesota Duluth.
Her professional work sits at the intersection of people research and employee listening, building survey strategies, amplifying employee voices, and helping organizations understand and act on workforce data. She has worked across tech, consulting, and retail, bringing both practitioner depth and cross-industry perspective to everything she does.
Annika has led BayPA since 2018, driven by a belief that people analytics professionals grow stronger when they learn and solve problems together. She oversees BayPA's strategic direction, partnerships, and community engagement while leading BayPA Signature, the organization's flagship quarterly events.
She also serves as an Advisory Board Member for the Society for People Analytics.
Shuang Yueh Pui has 10+ years of experience in People Analytics with a Ph.D. in Industrial-Organizational Psychology from Bowling Green State University.
She brings deep expertise in leveraging data and turning insights into actionable strategy, with a focus on creating more human-centered workplaces. Her experience spans areas such as assessments, listening, performance management, and talent management across asset management, tech, consulting, retail, and academia.
Shuang is currently involved in experience creation for the AI Collaboratory at the HR Strategy Forum. She enjoys mentoring early-career professionals through the Asians in I/O and the Society for People Analytics, and has served in the SIOP Training & Education Committee and the SIOP Small Grants program.
Want to get involved with the leadership team? We're always looking for volunteers.
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